VICIO came on the market claiming that they would always be a delivery restaurant 100% digital. A year later they were already opening a physical restaurant in Barcelona: VICIO STORE. Our spot for the presentation of the new restaurant plays on this transition from the digital to the real, two concepts that are nowadays almost indistinguishable.
In a teleshopping format feat. a Steve Jobs pretty much crazy, the spot actually develops an absurd dialogue between these two concepts through an audiovisual language full of 3D integrations, chromas, play on words that define the real and normal as if they were great discoveries, with a final twist that sounds nearly surreal introducing the jingle of VICIO Store.