Art and creative direction for UCLG and their “Pact for the Future”. Presented in the ONU, at the Local and Regional Government Forum, UCLG’s”Pact for the future” focuses on how to push for a transformation of the social contract as a grounding basis to understand peace, equality and justice of any sustainable and thriving society.
Our challenge was to design an appealing and understandable “Pact for the Future”, being able to apply our non conventional mindset and methodology in the social and governmental sector. Creating a more colorful and impactful art direction full of pictures and visual metaphors, the pact was held, hand to hand, to all the major politicians and stakeholders, positioning UCLG as a contemporary, pushing forward organization.
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