Cheers to 50 years of Hip Hop with PUMA! We were honored to lead the charge for their latest Suede campaign – a heartfelt tribute to a culture that rose from the underground and now resonates on every corner of the globe.
Our mission? To transport you back to those iconic album covers and the raw essence of Hip Hop’s beginnings. We took the creative reins, handling everything from direction and design to production. It was a journey deep into the culture’s roots, capturing its very soul in visuals that hit you right in the feels.
This campaign wasn’t just about sneakers; it was about celebrating a phenomenon that’s changed the world. PUMA’s unwavering presence in the Hip Hop scene was front and center. From block parties to global stages, Hip Hop’s influence knows no bounds, and we’re thrilled to have played a part in paying homage to that remarkable journey.
Creative Direction&Production: @codeastudio
Talent: @soribahceesay @joediao__ @yungtarki, Nelson Mendes y José Alejandro Salgado Castilla
1st AD: @anabluebear
2nd AD: @mairinis
Prod Manager: @rei_rojas, @tabarasmarta
Prod coordinator: @maregusi
1st AC: Alfredo Pana
2nd AC: Sergio Santana
Sparks: r.cots, @citizenkani, Alberto Álvarez
Key Grip: Jordi Pages
Set Design: @alex.lasa
Set Assist: @maxfermont, Jordano Intriago, Max Esteban
Stylist Assist: @sergio_guerrero_v @aleeix8_
Make Up: @ana.sanchezzpe
Photo Assist: @mikel__olaizola @jaimesalom
Shot in 35mm
35mm Processing: @augustuscolor
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