Puma 180 ––

Creative direction and production for the Puma 180 sneaker campaign. Based on the rebellious and anti-establishment attitude of skateboarding, we favoured collage as a main language. By doing so, post-production was pretty much handcrafted and filled with ripped paper, manual textures and lo-fi details.

In these times where everything feels more digital and artificial than ever, going fully analog seemed like the best (and most fun) way of tackling the assignment in an unconventional way.

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Codea Creative Company ® 2023