Creative direction and production for the Puma 180 sneaker campaign. Based on the rebellious and anti-establishment attitude of skateboarding, we favoured collage as a main language. By doing so, post-production was pretty much handcrafted and filled with ripped paper, manual textures and lo-fi details.
In these times where everything feels more digital and artificial than ever, going fully analog seemed like the best (and most fun) way of tackling the assignment in an unconventional way.
Puma Art Director: @_torresf
Puma Producer: @nerolaura_
Puma Marketing: @messilia.o
Puma Digital AD: @emily_tom
Talents: @_otto.al @_hannahmorton @rodny_msPhotographer: @rasmuswengkarlsen @linkdetails
Photo Asst: @matthew__minton
Light Asst: @alexmarcusmagnierStylist: @jakehunte
Stylist Assistant: @jaumevmiro
Make up Artist: @anacanomakeup
Hair Artist: @itziarnzang
Hair & Make Up Assist: Clara Buxeda1st AD: @anabluebear
2nd AD: @mairinis
Producer: @ahliche
Production Coordinator: Pau Relats @allierstudio
Production Assistant: @jmolist3
Runners: @josuog.p @lisa_salker @la_melancoliaDOP: @ari_ona
Cam B: @roger.mitjans
1st AC: @angm0ma
Gaffer: @gerardalbadp
Spark: @keko_akPost: @mais.un @no.jorgeSpecial thanks to @napalmrentals @prm_agency @wilhelmina.london & @cateringfrankachela
Codea Creative Company ® 2023