In 1969, mankind landed on the moon. In 2025, elrow Ibiza will land on [UNVRS], the world’s most cutting-edge club, taking elrow shows to a whole new technological level. To mark this milestone, we created a larger-than-life, high-end movie trailer in which elrow’s founding partners travel through space.
An outer space campaign landing worldwide.
Services
- Creative Direction, Content Creation.
Strategically, we launched a global OOH campaign to announce elrow’s new film. With all the digital buzz and press coverage surrounding the announcement, we then hosted the world premiere at one of Barcelona’s most iconic cinemas.
The event brought together key players from the nightlife industry, specialized press, influencers and fans, all experiencing the brand’s transformation through a spectacular, humor-filled extravaganza that only elrow could deliver.
Here’s the case study of the whole project, showcasing all the amazing creative work and communication strategy that made the campaign possible.