PlayGround. Audiovisual Branding ––

At the moment of Playground´s maximum expansion, we created their animated brand. We worked alongside Daniel Zomeño and Pau Bonet to create the concept of Dynamic Branding, which is based on the idea of ​​a playground. We created a game field that summarizes their content and opens new communication possibilities. The Dynamic Branding made Playground more recognizable and able to capitalize the success of the viral content that has made them famous.