Pizza 24 is the first supermarket pizza to be elaborated in a traditional way (brick oven). The minds and hands behind this idea are the Fratelli Colombo, two of the most renowned chefs in the Barcelona gastronomic scene.
We worked on the naming, identity and tone of voice, giving the brand a both combative and traditional flare inspired by the social and democratic values of pizza itself.
The design is modern and striking to radically distinguish the brand from the competition, both in terms of packaging and general look and feel. The tone of voice is vindictive and has a celebratory nature within Italian tradition.
Every flavor has a unique lettering inspired by the ingredients, crowning an eclectic art direction filled with pop style photography and the original iconography system we co-created in collaboration with Forma.
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