MADD is the new Masters degree in Data & Design at Elisava University. Together with Domestic Data Streamers and Achos Agency we carried out the strategy and the campaign for the promotion of the new degree. We sought a type of communication as rational as disruptive, where future students would have the feeling of beginning a course where they could talk about what is happening in the world with new languages and optics.
Apart from the main piece, we made capsules that showed how we can interpret and communicate the world through data. In this way, we divided the campaign and played with different insights that made data come across in a more human way for the students.