LAC® — Branding ––

The Laboratory of Contemplative Arts (LAC) is an artistic residency project based in Tavertet, Catalonia.

We developed a comprehensive brand strategy and positioning, which includes cultural and artistic activities, Buddhist practices, and a culinary project.

We developed a graphic identity characterized by its artistic flair and versatility, adapting to the needs of the brand and the style of the artists and thinkers of various disciplines featured in the project.

We drew inspiration from Buddhist concepts such as “The Middle Way”, which is reflected in an identity that oscillates between order and disorder, chaos and calm, within a compositional framework reminiscent of mandalas.

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