ISE24® — Melting analog frames with AI creativity to dive into the world of audiovisual production.

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Creative direction, graphic design and production for Barcelona City Council and ISE, one of the world’s most important audiovisual trade fairs. The graphic language employed for the campaign makes use of subdivision to represent the numbers and squats of traditional film frames.

The spot employs a paradox as its leitmotif. AI techniques are merged with the use of basic frames, thus combining old with contemporary.

Barcelona city serves as the backdrop for this – the piece plays with the double meaning of both diving into a pool and diving into a trade fair fully dedicated to innovative audiovisual technologies.