Brand identity for Guaret Mallorca, a center created by Maria Antonia Romaguera focused on the conjunction of yoga and nutrition. To create the brand narrative we explored concepts like the five elements: earth, fire, water, air and space; time as an opportunity to stop; and the inherent force and balance of Yoga.

“A conscious rebirth” is the brand proposition we’ve followed to create all the identity, including the naming. “Guaret” is fallow in catalan, referencing the idea of resting to heal, just like in the agriculture that anyone can find in Mallorca, the island where the project takes place.Aesthetically, all the assets have an organic and erratic treatment that reflects the mystic and the old relation between human beings and earth, all along with several elements that brings us to a more modern approach of the brand.

Aesthetically, all the assets have an organic and erratic treatment that reflects the mystic and the old relation between human beings and earth, all along with several elements that brings us to a more modern approach of the brand.

Codea Creative Company © 2022