GoCardless is a rapidly-growing fintech specialised in facilitating automated payment methods for merchants.As part of their rebranding strategy, they asked us to think, write and produce a spot explaining their main services and presenting elements of their new identity in a cohesive manner. The challenge was to synthesize complex information while making it appealing and understandable at the same time. Which can be quite a daunting task when it comes to fintechs from the banking sector.

Our approach presented an extended allegorical narrative in a visually striking way. The spot welcomes GoCardless’ “new era of payments” and waves goodbye to older methods (coins, cheques, cards, you name it), referenced to as dinosaurs. Combining high tech geometries with organic figurative images, the spot humanizes the brand whilst positioning its services as end-to-end solutions made for making business transactions as simple as they should be in the 21st century.

Now that the brand was re-introduced and well-received, we were commissioned to do a second video, much more technical, presenting their first end-to-end anti-fraud product. So dinosaurs just wouldn’t cut it anymore. Which was a shame, because we really like dinosaurs. The allegorical narrative could stay though, since it was starting to be a sort of visual trademark for the brand.

In this case, we opted to explain fraud as a heavy downpour and Protect + as the kind of shelter you’d certainly want to be under. The spot combines delicate geometrical sculptures done ad-hoc for the piece with the rapid editing of file footage that we used for the previous piece as well. By fusing all these elements together, we achieved a visual narrative that manages to explain the product while at the same time ensuring continuity with the previous work.