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Campaing for Jägermeister ––

Young people live, almost literally, inside their phones and social media. That’s why we launched a full digital campaign for Jägermeister, shot with phones and using the 9:16 format. We wanted to engage with young audiences, running away from traditional advertising, creating a series of raw and honest minidocumentaries. 

The project showcases the lives and struggles of artists like Chentai Tsai aka PutoChinoMaricón, Abel Iglesias, Fatu Afrikan Gyal and Andrea Wilshusen among others. 

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The editing imitates the tap, tap, tap dynamics of instagram stories, adding a hectic and fast pace rhythm to the several formats of the campaign. 

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