Young people live, almost literally, inside their phones and social media. That’s why we launched a full digital campaign for Jägermeister, shot with phones and using the 9:16 format. We wanted to engage with young audiences, running away from traditional advertising, creating a series of raw and honest minidocumentaries.
The project showcases the lives and struggles of artists like Chentai Tsai aka PutoChinoMaricón, Abel Iglesias, Fatu Afrikan Gyal and Andrea Wilshusen among others.
The editing imitates the tap, tap, tap dynamics of instagram stories, adding a hectic and fast pace rhythm to the several formats of the campaign.
Directed by Codea Studio – Dop Ariana Oña and Marc Galver – Still photography Miguel Triano – Edit at Codea Studio by Lucca Geuna, Malena Ibarz and Xavier Trilla – Music and sound design by Kambiz Aghdam and Bronquio – Color grading by Fabian Matas