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ArtFund - Dynamic Branding ––

We created a dynamic identity for ArtFund, a foundation dedicated to energizing and building the artistic fabric of London. The project, developed from the branding carried out by Wolf Ollins, had the objective of aligning the numerous audiovisual applications of ArtFund. We were looking for coherence and intelligent behavior, where the brand could exist in a fully audiovisual environment without losing consistency.

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The movement concept comes from the exploration of the two main brand values: “Open windows of possibilities” and “Go further with art”.

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The principle of animation is the theory of movement that will guide the animations and any interaction of the brand with the users. The curve marks the speed at which the mark will move, as well as the behavior of text and solids.

Establishing the concepts and standards we started to develop all the applications: logo, avatar, chyrons, endboards, credits, titling, sections and highlights.

Motion System ––

Establishing the concepts and standards we started to develop all the applications: logo, avatar, chyrons, endboards, credits, titling, sections and highlights.

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