Naming and identity for Almarge, a film and documentary school for young people at risk of social exclusion. For both naming and identity, we work on concepts such as: difference, adaptation, inclusion and exclusion. We keep away from prejudice, and conventional society. Almarge is talent without privilege.
The main game of identity is typographic deformation: the letters adapt and change in line with the different concepts we worked on. For audiovisual applications, we are committed to a dynamic behaviour that helps us explain inclusion and opens us to a playground. We invest the common use of the bars in the cinema, which open both to start the contents, as well as to send messages of all kinds.