Creative direction and production for ACCIÓ, the Trade & Investment department of the Generalitat de Catalunya. Honoring the celebration of next year’s America’s Cup, we created a spot that pairs the values of our region’s entrepreneurs with those inherent to competitive sailing: team work, innovation, technology and ingenuity.
Historically, Catalunya has been an open and welcoming nation, just like the sea and the feeling of starting something here, whether it’s a new business or the oldest international competition that the city will host in June 2024.
We sat down with the 37th America’s Cup CEO Grant Dalton (a living legend in professional sailing) to talk about winning, losing and finding out just how rooted innovation is within Barcelona’s DNA.
Creative Direction and production: @codeastudio
Production coordinator: @paosangil
Focus Puller: @erik_skoogh
V.O: Grant Dalton
Origina music & fx: @kambizaghdam
Runners: @diego.carrascoo @moorque_
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